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Privacy Policy

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1. Introduction

 

At Lyme RIB Rides (“we,” “us,” “our”), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our booking platform.

We comply with the UK General Data Protection Regulation (UK GDPR), the EU GDPR, and the UK Data Protection Act 2018.

 

2. Data We Collect

 

When you interact with us, we may collect and process the following personal data:

 

A. Information You Provide Directly

  • Identity Data: Name, email address, phone number.

  • Booking Details: Trip date, time, and preferences.

  • Payment Information: Processed securely via third-party payment providers (we do not store card details).

  • Communication Data: Messages, emails, or reviews submitted to us.

 

B. Information We Collect Automatically

  • Technical Data: IP address, browser type, device information, and usage data when you visit our website.

  • Cookies and Tracking Technologies: Used for website analytics and performance improvements (see Section 7).

 

3. Legal Basis for Processing Your Data

Under GDPR, we only process your personal data when we have a lawful basis to do so. These include:

  • Contractual necessity – To process bookings and provide our services.

  • Legitimate interests – To improve our services, respond to inquiries, and prevent fraud.

  • Legal compliance – To meet regulatory or legal obligations.

  • Consent – When you opt in for marketing communications.

 

4. How We Use Your Data

We use your personal data to:

  • Process and confirm bookings.

  • Communicate important information (e.g., confirmations, reminders, cancellations).

  • Provide customer support.

  • Improve our website and services.

  • Send promotional emails (only if you opt-in).

  • Ensure website security and prevent fraud.

 

5. How We Share Your Data

We do not sell your data. However, we may share your information with:

  • Service providers: Payment processors, booking platforms, and email providers.

  • Legal authorities: If required by law or to prevent fraud.

All third-party processors we work with are GDPR-compliant and ensure your data is secure.

 

6. How We Protect Your Data

We implement strict security measures to protect your data from unauthorized access, loss, or misuse. This includes encryption, secure access controls, and regular security reviews.

 

7. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience. These include:

  • Essential Cookies: Necessary for website functionality.

  • Analytics Cookies: To track website performance (Google Analytics).

  • Marketing Cookies: For personalized advertising (only with consent).

You can manage cookie preferences through your browser settings.

 

8. Your GDPR Rights

Under GDPR, you have the following rights regarding your personal data:

  • Access – Request a copy of your data.

  • Correction – Update inaccurate data.

  • Deletion – Request the removal of your data (except when legally required to keep it).

  • Restriction – Limit processing of your data.

  • Objection – Opt-out of marketing communications.

  • Data Portability – Request transfer of your data to another service provider.

To exercise these rights, contact us at crew@lymebayribcharter.co.uk

 

9. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy. Booking-related data is kept for legal and accounting purposes, typically for 6 years. Marketing data is retained until you opt out.

 

10. International Data Transfers

If we transfer your data outside the UK or EEA (e.g., cloud-based services), we ensure it is protected with appropriate safeguards, such as Standard Contractual Clauses (SCCs).

 

11. Changes to This Policy

We may update this policy periodically. Any changes will be posted on this page with an updated "Last Updated" date.

 

12. Contact Us

If you have any questions about this Privacy Policy or your data rights, contact us at:

Email: hello@lymeribrides.com

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